Priority Gold Review 2026

Overview

Priority Gold is a precious-metals dealer headquartered in Dallas, Texas, and a partner of Major League Baseball's Texas Rangers. (Reported founding dates vary across sources, so treat any single year with caution.) It offers gold and silver products for both direct purchase and self-directed IRAs, and positions itself toward investors who want a lower barrier to entry than the premium competitors.

The company's pitch centers on accessibility and incentives: a relatively low minimum (commonly cited around $10,000), an offer to cover the first year's administration fee, and storage covered for larger accounts. It also advertises a price-protection program for sizable qualifying purchases. Like most dealers, Priority Gold acts as the sales and onboarding layer, setting you up with a third-party custodian and depository rather than holding metal itself.

Fees & minimums

Priority Gold does not publicly post a full fee schedule; a representative typically quotes around a $125 annual account fee, with the first year often waived and storage covered for investors meeting a higher threshold (commonly $50,000 or more). Metal pricing is quote-based, and some reviewers note markups and frequent sales calls, so get a written quote and clarify the buyback and consignment terms before buying.

Service, education & reputation

For setup, Priority Gold commonly works with the Strata Trust company as custodian and Delaware Depository for storage, and provides free shipping and insurance on transactions. It holds an A+ rating with the Better Business Bureau and a AAA rating with the Business Consumer Alliance; third-party star ratings are more mixed across platforms than some rivals, so read recent reviews before deciding.

The trade-offs are transparency and consistency: limited published pricing, and some complaints about sales pressure and spreads. Offsetting that are the genuinely low entry point and the first-year fee coverage, which lower the cost of getting started for a new investor.